A marketplace is two products sharing one screen
The buyer never sees what the seller needs, and that mismatch is where marketplaces lose trust.
Notes, mostly about the unglamorous flows.
4 min
Honest estimates beat optimistic ones
Delivery windows, wait times and prices: the numbers you show are promises, not predictions.
Dashboards should explain, not grade
A seller dashboard that only shows numbers leaves people to invent their own explanations. Usually the wrong ones.