SHORTTrustedHomes · 2023
Reviews that mean it
A marketplace where every review was five stars is a marketplace with no signal. We redesigned review prompts around effort and specificity.
My role
Product designer
Team
1 engineer, 1 researcher
Shipped
Guided review composer
Hero visual placeholder — swap in real media
Outcomes
3.4★
Average review, honestly
Down from 4.9 — and finally useful.
2.1×
Reviews mentioning specifics
Photos, measurements or delivery notes.
+18%
Purchase conversion on reviewed items
Specific reviews sold better than perfect ones.