SHORTSplitfare · 2024
Delivery windows people believe
Estimated delivery windows were so vague customers watched the door. We made the promise narrower, honest, and visual.
My role
Product designer
Team
2 engineers, 1 PM
Shipped
Live delivery tracker and window promise
Hero visual placeholder — swap in real media
Outcomes
-46%
Where is my order contacts
Per delivered order.
±7 min
Promise accuracy
Windows now land within seven minutes, 93% of the time.
+11%
Reorder rate
Customers who trusted the window came back.